Archive for the 'Networking'

Recently I attended a networking event and was surprised by the presenter’s inability to hide her disappointment. It was a small group and she clearly had expected more attendees. People appreciated the information she had to offer but not everyone was jumping out of their seats to become her paying clients. So this made me think about a few things…

Now we all know as entrepreneurs to “think big”. We always bring double the amount of info to hand out “just in case”. We are never without business cards and have our elevator pitch memorized. But what do you do when it goes the other way? When only a few people show up? When everyone politely declines?

Here are a few things I learned in the beginning of my business about situations just like this.

1) ALWAYS ALWAYS ALWAYS remain positive and polite. Be your most gracious self. When the numbers are small, every eye is on YOU every MINUTE. How you conduct yourself has a much stronger impact on each individual than with a large crowd. Potential clients are less likely to become paying clients when they sense negativity.

2)NEVER NEVER NEVER try to force a sale with a small group. Since everyone is intently watching your every move you must ensure your actions encourage potential clients to become paying clients. No one wants to pay to work with someone who is pushy and rude.

3) Have good intentions no matter how many people attend. I have an attitude that no matter what, it is always worth it. Now don’t get me wrong, I am not going to knowingly book to present to a few people when going to the event will cost me with driving time, tolls, babysitter etc. But when I find myself at an event that is smaller than expected I make the best of it and use the opportunity to make a GREAT impression.

How do you manage your expectations when things don’t go as planned?

If you would like more info on this topic, contact me and we can set a time to chat..

Recently, I created a re launch plan for my coaching business. In the plan I mapped out my desired results, action items, products to complete, people to contact etc. “The Plan” incorporated revamping my web site, blogging, social media, newsletter revival, networking, speaking, writing, product creation - the whole picture. I had a very specific time line that allowed me to be present in all areas of my life, not just my business. Most importantly, “The Plan” included my personal WHY for each timeline decision. At the time I didn’t realize how this simple action would serve me so well. I was thrilled with my plan!

So I began laying the ground work - phase 1. Then it happened… I got excited about the possibilities of making things happen, of working with more people, of the creative process and I was instantly swept away by my own excitement. Next thing I know, I am in a creative planning frenzy, adding programs, workshops and products to the very near future lineup. It was incredible how quickly I forgot “The Plan” and hopped onto the “Express Train”.

As I began implementing my “Express Train” plan I suddenly heard a little voice saying… “Remember The Plan”.

I was stopped in my tracks.

So I sat down and revisited “The Plan”. It is a great plan. It accounts for many things that the “Express Train” doesn’t such as my children and their summer schedule, my family, my single parenthood, my need for sleep, and my desire to take things slow to lay a strong foundation for re launching my business in an orderly manner that fits perfectly with my life. “Wow”, I thought, “this is a great plan”. Then why was I not following it? I swept myself away in my own excitement for my business, for living my passion - that is pretty damn cool. So now I have stepped off the “Express Train” and am back to following “The Plan” with a couple small tweaks that I felt allowed me to express my excitement, lay a strong foundation and create healthy business habit.

So I ask you … do you have a “PLAN”? Are you following it? Does it still serve your business where you currently find yourself? Does your plan include the WHY to remind you the importance of sticking to the plan?

To make it easier to stick to my plan I printed out a copy and keep it close by. I emailed myself a copy so I am reminded of it often and I hung a copy on the board next to the computer. With each business decision I make I will consult with “The Plan” to make sure it is in alignment with my goals. And I know I may find times when it is appropriate to add an addendum to “The Plan”. So I am back on target and I hope you are too!

If you would like more info on this topic, contact me and we can set a time to chat..

For many of us, networking is crucial to the success of our business. It’s how we meet potential clients/customers, as well as learn information from our fellow entrepreneurs that can help propel us forward.