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    Working From Home with Kids

    As a Mamapreneur, there are times when things just don’t go as planned and our families suddenly arrive in the middle of our business.

    This recently happened to me (not the first time) and thought I would share the experience in case it might be helpful to you.

    I was offered an opportunity to be the featured guest for a teleclass that was to run at 8PM.

    I was prepared for the call, excited and looking forward to the opportunity.

    7:15 PM - I start Abbi’s bedtime routine to have her tucked in before call time.

    7:45 PM - Abbi is tucked in, teeth brushed, stories read - quiet time!

    7:50 PM - I join the call and began welcoming the guests

    8:10 PM - Abbi joins me and begins asking me questions, playing with noisy toys and doing anything she could to get my attention.

    So what is a Mamapreneur to do…
    - I acknoledged the situation - no point in pretending there is not a noisy 4 year old joining me.
    - hold my breath until I turn blue - just kidding but you get the idea.
    - use the opportunity to show others how to work around family situations just like this one.

    How did I do that, you ask? I used the situation as an example to those on the call and a reminder to Abbi. I have a system for work phone calls that need to be I had explained to Abbi that I had a work call at 8:00 PM, we had one on one time prior to my work call and if Abbi is quiet during my work call we will have more one on one time following my call.

    This statement immediately caused my 4 yr old to scurry into her room and play quietly for the next 40 minutes while I finished the call.

    Here is the clincher - KEEP YOUR WORD! As soon as the call was finished I checked on Abbi who was coloring in her room - waiting for me. We colored a picture together and talked about why she was so disruptive then quickly moved onto how proud I was that she was such a good girl etc.

    Of course, next time I would probably get a babysitter (my husband works nights) for 1 1/2 hours and do the call from my van in front of the house - LOL, another great Mamapreneur secret.

    If you would like more info on this topic, contact me and we can set a time to chat. Oh and background noise IS accepted :O)

    Tap into the unlimited earning capacity in any business….

    Move out side your comfort zone, constantly and consistently! I am not sure when I realized this was a key to success but I have held onto it ever since.

    When very successful people speak about the personal growth they went through during the journey to the top this is a part of what they mean. The shy mom never envisioned herself selling millions of dollars of products, the timid bookworm who could not read aloud in school now speaks to groups of hundreds even thousands.

    So how can YOU move out side your comfort zone and achieve more success? First let’s look at where you get “stuck in the muck” on the road to greater business success. Each of us will have a different answer to this question.

    Here are a few examples of what this might look like:
    - Your business needs more clients but you are afraid to speak to strangers.
    - You have a great product but are terrified to present to business owners.
    - You have a list of potential clients but you hate doing follow up calls
    - You have a product but are afraid no one will like it/want it.
    - Your website gets a lot of traffic but you are not converting those clicks into clients because you don’t want to be salesy
    - You are doing plenty of presentations but can’t ask for the sale.

    These are just some of the ways we stay in our comfort zone and stagnant in our business. Growth in our business usually requires growth in the business owner. We all show up with our hang ups, even those at the top have theirs. The difference is the willingness to move beyond our comfort zone, to be uncomfortable, a little bit, every day that brings success.

    Yes, you guessed it, this requires a bit of inward focus – a look at where we get “stuck in the muck”. So, where do you get stuck?
    - meeting new potentials?
    - closing the deal?
    - Follow up?
    - Follow through?
    - Telling others about your business with confidence and excitement?
    - Writing your book?
    - Finishing your book?
    - Creating passive income products?
    - Asking for help?
    - Managing staff?

    Do you even know where you get stuck? Many of us don’t but it is worth the time to look at your business process with an open mind and figure out the muck you get stuck in and don’t worry – we all have some.

    Discovering what is holding you back allows you to make changes in how you do things, change your perspective or make a different choice – a choice that will bring you success.
    Your willingness to move a little bit, every day, out of your comfort zone will bring you success in your business and in all area of your life.

    If you are ready to discover where you get “stuck in the muck” or need moving outside your comfort zone, Ask Coach Kate the business coach how by calling or emailing today.

    The plight of the employee turned business owner

    Many of us find ourselves in the world of the entrepreneur because we got sick of working for someone else. We were doing what we loved, but no longer wanted someone else to tell us how or when. We ask family and friends their opinion, they say “you would be great, go for it!” so we quit our “JOB” and go home to open up shop.

    Everything seems great for a while. We are very busy working with clients, placing orders, making new contacts, and following up with prospects which brings us more clients. The cycle continues to grow as our time for other things shrinks.

    There are two common scenarios: (1) things taper off and we struggle to find clients or (2) most often what happens is we are so busy we can’t keep up with the demand for our services or the backlog of office work.

    As an employee, we didn’t have to worry about finding clients, following up, creating and selling products, bookkeeping, keeping track of client information or dealing with the mountain of paperwork, emails and office work that goes along with a business.

    How deep in are you? Are you just dipping your toes in? Maybe you’re up to your knees but still standing strong. Maybe you are treading water but are still ok, or are you in over your head and drowning in follow up, client files and tax information?

    No matter how deep in you are it’s important to stop thinking like an employee and start functioning like a business owner.

    Many of us started our businesses to make more money, own our time, have more time for family and friends and enjoy life more. Have you achieved this yet or are you stuck in a cycle of work that has no end?

    Here are some reasons to make the mindset change from “employee” to “business owner:”

    • You will love your business again

    • You will make more money

    • You will have more time for the things you want to be doing

    So how do you stop thinking like an employee and start living like a successful business owner?

    First, think about the business you used to work for (hopefully one you enjoyed working for) and put yourself in “boss mode:” what would they do first, what would they delegate, what was their process for assigning projects. Now that you know what goes into being a business owner, I bet their choices make more sense.

    Now take yourself out of the business and think of yourself as a customer. As a customer what could be improved, changed, eliminated or implemented? What would make you want to frequent this business, and continue to purchase their products and services?

    And finally the secret all successful business implementation, the 80/20 rule. This is truly a golden gem in your jewelry box of success for business and life.

    If you are ready to stop the employee mindset and truly own your business, Ask Coach Kate the business coach how by calling or emailing today.


    Guest Author: Leeann Simons from At Peace with Food

    Don’t Eat Something Because “It’s Good For Me”
    by Leann Simons, At Peace with Food

    Last weekend I went to the movies with my son. Even though we weren’t seeing the same movie (my tastes don’t quite mesh with my 16-year-old), we did drive over together, and I count that as bonding. As I was sitting in my seat, waiting for the previews, I overheard a conversation a few seats down from me. It went a something like this:

    “Every night I sit down with my bag of dark chocolate bits and I eat until I am full and can’t eat another bite. I know they are good for me and I’m supposed to eat them, but I don’t even like dark chocolate!”

    This was sad to me on so many levels, perhaps the saddest being that she didn’t like dark chocolate!

    Let’s look at what this woman was saying, and why it is not only sad, but also very unhealthy.

    First, she is sitting down every night and eating until she can’t eat another bite. To be sitting down, probably in front of a television set, and eating is not a good habit. I call this type of eating “unconscious eating,” because you aren’t aware of how much you consume. A movie theatre is another example. How often have you bought the large popcorn and it was finished before the previews? I call those “wasted calories” because you probably didn’t even have a chance to enjoy them.

    She did say she ate until she couldn’t eat another bite-so perhaps she wasn’t in front of the television. Yet she was making a point to eat until she was so full she “couldn’t eat another bite.” This is another unhealthy behavior. Chances are that if you eat until you are stuffed, especially before going to bed, you are still going to feel full in the morning. When people overeat at night, they tend to skip breakfast the next day, setting themselves up for a cycle of skipping meals and then eventually overeating because they wait too long. While this behavior won’t hurt you if you only do it occasionally, this woman sounded like she overate every night, and I’m guessing she did not eat regular meals the rest of the time.

    Let’s leave the chocolate part for last; let’s look at the “I know they are good for me, but I don’t like them” comment. This is an unfortunate reason to eat food: because it is good for me. The primary reason you should eat something is because you like the way it tastes. The fact that certain foods have health benefits is a bonus. But to just eat something “because I should” is disturbing. Folks who do this wind up not appreciating all the wonderful foods, tastes and flavors found in meals and snacks. Unfortunately, food becomes like medicine-you don’t take it because you like it, you eat it because it’s good for you.

    Now, let’s address the last comment “I don’t even like dark chocolate.” Never mind that the research suggesting dark chocolate may be heart healthy. Never mind the fact that I, personally, am only starting to accept that there are people who don’t like dark chocolate (and I can still be friends with them). The amounts recommended are less than 2 ounces per day, and the plant chemicals found in the dark chocolate can also be found in other fruits, like apples.

    But to force-feed yourself dark chocolate while you don’t like it? This makes food more than medicine-it makes food a punishment.

    Please don’t punish yourself by forcing foods into your mouth you do not like. Food is one of the many pleasures we have in our lives. Of course there are many reasons to eat fruits and vegetables, chicken and fish. And there are also good reasons to eat cake, ice cream and chocolate.

    Just don’t make the reason “because it’s good for me.”


    Setting up your back office to ensure success in your small business

    Ever wonder how the big guys get big? Of course there are many things that factor into the equation, but one of the greatest contributing factors is their level of organization.

    Being organized makes you more productive and effective in your business. It allows you to use information in ways you may not have thought of before. But you can’t use the information if you can’t find it on your desk, in your car, or on your computer.

    You must get organized in order to grow your business, bring on interns, partner with a Virtual Assistant, and hire staff. How can anyone complete a task you assign if they can’t find the information or if you can’t find the information? Being organized is not about being neat: it’s about being successful.

    One element that is true for any successful business of any size is being organized in the back office. Big businesses get big by running like a well oiled machine, and if you want your company to grow you need to oil it. If you’re not organized – and I mean more than just having your filing cabinets neat and tidy - you are missing out on a huge opportunity and unknowingly slowing your business growth.

    Let’s take a look at some questions on this topic…

    Sue from San Antonio asks:

    I hear a lot about organizing my back office. I have filing cabinets, my desk is clean and I work with a bookkeeper. What am I missing?

    This is a great question that many business owners need to ask themselves. There are many ways to organize the information your business produces. No one way is right for everyone so you need to find the solutions that fit your business’ needs. That being said, let’s look at additional ways to get organized.

    Sue mentioned her filing cabinets, and it is very important to have hard copies of certain paperwork. It’s also great to have a system to get that paperwork filed in a way that you can find what you are looking for … fast!

    But if you are only using a filing cabinet you are missing out on great opportunities available in this virtual age to organize your business and yourself. My question for Sue is what type of CRM (client relationship management) system are you utilizing? How are you maximizing your organization of information? We will talk more about this but first I want to get to this question …

    From Lea in Chicago:

    Kate, I am so unorganized. I just don’t know where to start. I have never been an organized person; I am more of a creative type. Things are really getting out of control – please help.

    Lea, I can completely appreciate where you’re coming from! I am a thought person also, and I can understand WHY it is important to organize information. I truly did not get the HOW to organize it.

    The first thing I did was hire some help in this area. First was an organization consultant who came to my home office to get things physically organized, then I hired the most hyper, anal organized VA I could find. The great thing about her is she is open in sharing info in a way that my disorganized mind could comprehend – it made sense and now I am organizing every bit of info I can!

    Lea, to get to the nuts and bolts of what I did I started with Calendars. I love my online calendar. It allows me to have numerous calendars all in one central location and I get email or pop up reminders at specific intervals of my choice. This allows me to stay on top of my schedule, my appointments, and my family obligations all in one place. I can even share it with my VA, husband or business partner – whomever I wish. We can even have group calendars which allow all the team members to enter their schedules so we know what is going on in different departments. It’s amazing how powerful this ability is – and it’s free!

    Another critical tool in any organizational box is the DATABASE. I am not a techie and I don’t want to be. I also don’t have patience for difficult to use tools so I was thrilled to discover with the help of my hyper organized VA a web based database service. Here is why I think this tool is crucial:

    You need to collect information about your clients, customers, prospects, past customers, where customers come from (web, ad, referral), how long has someone been a customer, how many times have they purchased, what do they purchase, what item or service is your top seller, worst seller, etc. We have and collect a lot of information but it does not help us maximize our efforts in growing our business unless that information is easy to access and easy to manipulate. A good database allows you both.

    I actually use a database service that makes it easy to implement the information I am organizing via the database to be part of my CRM. It allows me to keep a file on each client, update as needed and move that information into the appropriate database if need be.

    Other things I love about the service I use is I can email my contacts, print mailing labels, filter and print any information I need (names, phone numbers, and time zones say). Plus, it allows me to customize my contact forms for my website, landing pages, squeeze pages, etc., and all the services are unlimited for only $10 a month.

    Did I mention it will generate the HTML code for you to cut and paste onto you site – that’s right! It’s amazing software at an incredible price and it really is that easy to use.

    The other way to play like the big boys is in your phone service. It’s no longer incredibly expensive to have an 800 #, and you can choose an 800 # service provider that suits your business needs. If you need an 800 # to service customer care calls, FAQs or take orders, an inbound service might be a good fit for you and many services start at $30 a month.

    If an 800 # with prompts and messages will serve your business better good services start at $10 a month.

    All services have set up fees and vanity number fees, but most are reasonable. Some tips when setting up these services…

    • If you are recording the voice mail greeting(s), write out your message prior to recording. Make sure you are in a quite place and on a good quality phone. Be sure to listen to your message since this is the first impression many potential customers will have of you.

    • If you hire an inbound call service be sure to include every question possible; it’s better for them to have too much info to choose from than too little. Take the time to think through how you want an inbound call to go and write out the call.

    Since we’re talking about the phone, let’s not forget the power of Follow up calls and customer service calls. Again, you need to have this information organized so you know who you have called so you don’t double call some clients and miss other clients completely. It’s also important to include Time Zones with phone number info – if you are on the east coast you don’t want to call a potential client at 7AM. Having this information organized is crucial to the success of growing your business.

    Email campaigns are another great opportunity to grow your business and stay in touch with your customers. However, if you’re so disorganized you have e-mail addresses stored in other e-mail messages, in files, on scraps of paper or sticky notes, on business cards, on the back of someone else’s business card, etc., you’re e-mail campaigns will never be successful. How can you effectively get the information into one place? There are several options but you want the info at the very least into an email campaign service – many start out free for under 50 contacts. They are easy to use, you can track who opens the email, how many times they open it, what links they clicked on, how many times did they click on a link, etc.. In addition, you can create sub-lists, create different lists, create different campaigns with different business logos, etc. If you’re like me and have more than one business going at a time, having access to multiple lists within your main database of e-mail addresses is a good thing.

    As your business grows it becomes all too clear why having all this information organized is critical to your business success. I can assure you it is better to get it organized when it is only 40 people instead of 4,000 people.

    What if you’ve been in business for a number of years and have 4,000 contacts — what do you do then? You’ve got a couple options:

    1. Moving forward implement a database service to create contact lists that allow you to filter information to make it more useable.

    2. Little by little go back and enter your past contacts into said database to make all your years of effort more useful moving forward.

    3. Send out a contact form you created in the database program in a email campaign to all your contacts, asking them to update their info and make fields required. Most people will do as you ask them to.

    Presto! Instant database with most of your current customer info in a format that will help you understand what your customer wants, what motivates them to purchase, how often they purchase and what mode of communication they prefer – it all depends on the questions you ask.

    Being organized makes you more productive and effective in your business. It allows you to use information in ways you may not have thought of before. Remember, can’t use the information if you can’t find the information!


    Networking for Success - Are you sabotaging your results?

    For many of us, networking is crucial to the success of our business. It’s how we meet potential clients/customers, as well as learn information from our fellow entrepreneurs that can help propel us forward.

    So how is your networking going for you? Are you getting the results you want? How is your ROI for your networking time?

    Let’s look at what may be sabotaging your efforts.

    Here are a few “must do” actions for effective networking:

    Business Cards

    This is one of the most important tools in your networking kit. Be sure you have your cards with you at all times and ALL your contact information is included, including full name, name of business, website, phone and email. It’s amazing to me that people do not include all these pieces. Recently, I was emailing follow ups and several people did not have their email on their cards. Well, I did the work of looking up the email addresses off their websites, but not everyone would have bothered and I am sure many do not. By not having full contact info, you may be missing opportunities.

    The One Minute Pitch

    This is the idea behind networking: to share your business info with others in a way that will make them want to continue the conversation. Is your 1 minute pitch memorable, interesting, thought provoking? What about your pitch will they remember?

    Pipe Down and Listen!

    Many times we are so excited to share our business or other useful information with others we forget to come up for air. We go on and on about us, our business and additional opportunities, and walk away thinking it was a great connection. It was for you but what about the other people? Did you learn about what they do? What about their business makes you want to contact them? Networking is a give and take relationship, and it’s important to listen just as much, if not more, than you are talking. And if you have more info to share with people, it should be done in the follow up.

    Think of Others

    This is where true networking magic can happen. If you are able to position yourself and your business to help others, people will remember you. Think of how you react to someone who says “how can I help you?” or “what can I do for you?” Especially if they are sincere. Your first reaction is probably surprised amazement, since entrepreneurs are not accustomed to getting offers for help. By finding ways to help your fellow business owners, you are building relationships and opening doors for follow up opportunities.

    Dress or Success

    This does not mean a power suit (unless this is appropriate for your target market) but you want to be sure to be professional. I have seen both ends of the spectrum when it comes to dress at networking events, and what I have seen work best is casual professional attire. It shows you are serious about your business, but not intimidating. Think about who you are more likely to do business with: someone in yoga pants or someone in a pulled together outfit?

    Follow up

    This is the key to networking: if you wait around for others to contact you, your missing the success boat. Networking gives you the contact information and follow up gives you the client. Without timely and effective follow up, all your networking efforts may be useless. Sending a thank you email to those who gave you their card is a great way to connect in the days following the initial contact. Within that email are you creating opportunities for further connections, say for coffee or lunch to discuss potential partnerships or joint ventures? Following up allows you to remind them about your business and open the door to working together.

    Miley Cyrus banned in my house!

    So the latest buzz is Miley Cyrus’ photo shoot for Vanity Fair. The whole situation infuriates me on several levels and there are so many people to blame from the photographer, parents, managers, Disney (have they made a public statement yet?) along with the media that perpetuates the chaos.

    As the mother of a 4 year old, I am very cautious about what is on my television. When we watch TV, it’s PBS or appropriate on demand shows so I can monitor what my daughter sees.

    Of course, I am not with her every hour and she has sleep-overs with friends and cousins. Much to my dismay, Abbi has watched High School Musical and Hannah Montana during such sleepovers. So what is the big deal if my 4 year old is a Hannah Montana fan? The problem is Abbi, at age 4, is too young to differentiate the behaviors she sees and how she should act. Young children learn by mimicking the behaviors they see. Didn’t we all learn from Britney and Christina that working for Disney does not make you sweet or innocent?

    You may think I am over protective by thinking these shows are inappropriate for a 3 or 4 year old. Yesterday’s photo of a half nude, 15 year old child all over the media — who happens to be the most influential media figure for the tween age group down to school age children — makes me hold firm to my beliefs.

    As a Mom, it is my job to protect Abbi’s innocence; being strict about what she sees is the greatest way to do so.

    It’s not about the shoot being “beautiful” or “artistic.” I was an art major - I get it - but what I don’t get is anyone thinking a 15 year old child posing half bare is appropriate, is in the best interest of that child or the children Miley Cyrus is such an influential power over.

    I must say, I will be sure to make it perfectly clear Miley Cyrus/Hannah Montana is banned in my house!

    Sorry, Abbi, no sleep overs for a while. Mom has to do what Mom has to do.

    What a beautiful day it is here today in Boston.

    I had the opportunity to spend some time downtown with my daughter. We enjoyed walking through the Boston Public Garden full of budding trees, tulips and daffodils as well as a ride on the Swan Boats. It was so nice to see that Boston still has such great resources for families to enjoy the day and have it not cost a fortune.

    What have you done with your family to celebrate the arrival of spring?

    I look forward to your comments.

    How to Prepare Your Business – and Yourself! – For a Recession

    The experts have declared it so: the US is officially in a recession.

    Everywhere you turn, the media bombards you with negative news about the economy. These are exactly the times when you MUST remember: Your attitude about the current state of the market will guide YOUR future in the market.

    If you think that your business will fail during the recession, you are setting the precedent for a self-fulfilling prophecy. But if you believe that your business will stand strong, you are far better prepared to be a competitor in a tight market. So decide to weather the storm by preparing your business for what lies ahead.

    A recession can ultimately make or break your business, depending on how you handle your strategic planning and money management during these rough times. Studies show that businesses that maintained or increased marketing during past recessions saw huge sales growth in the five years following.

    Is your business ready to use the next several quarters to gain greater footing over the competition? Wouldn’t it be great if you could come out of the recession steady and ready for growth? Here are some ways to position your growth and prepare your business in the current market.

    Get Your Finances in Order
    No matter what your current financial situation, you must perform a financial analysis. Figure out where your money comes from (your total income, not just profit) and where your money is being spent. Be sure to include EVERY PENNY so that you have accurate information.

    Create a business and personal budget that you check - at the very least - on a weekly basis. If the idea of creating a budget terrifies you, don’t do it. Instead, create a business spending/saving plan.

    It is crucial to know WHAT your business spends money on, HOW MUCH money it spends, and how effective those dollars are in their use. If you have no clue about how to reach these findings, you should work with someone who can help you. Every time I’ve worked with a client to create a financial plan for their family or business, they have been shocked at where some of their money goes. Once YOU know where your money is going, you can make wiser choices, thus allowing much-needed flexibility during a recession.


    This may also be the time to drop your weakest sales distributors, and upgrade your sales team. There are a lot of great sales people who have been let go by companies scaling back. They are looking for jobs, so take advantage of someone else’s loss and get these talented people onto YOUR team.

    Recognize the 80/20 Law
    Believe the hype - it IS true that 80% of your business comes from 20% of your customers!! For this very reason, it will benefit your business to know WHAT your customer needs, and WHY they buy your products/services. This knowledge will equip you to give them more of what keeps them coming back for more.

    One way to keep your loyal 20% customer pool happy during a recession is to give them more bang for their buck. Offer greater value to your customers without lowering the list price of your goods or services. Accentuate the appeal of your great quality products and services, your incredible customer service, and a full money-back guarantee. These are all added benefits for your customers to consider when staying loyal to YOUR product or service.

    Some businesses may be tempted to expand their product distribution to lower-priced channels. This is not in the best interest of your business, as this is not your top 20% - where, once again - 80% of your profits come from.

    A shift of this kind can weaken your brand image as well as your current relationships with higher-priced channels. It is better to keep list prices at their usual, and offer more promotional discounts, coupons and specials.

    Keep in mind that there is another 80/20 rule: 80% of the results in your business are yielded by 20% of what YOU do.

    So, said another way – 20% of your activities will produce 80% of your profits. So once again, maximizing that 20% is key. You should immediately begin tracking your marketing, promotions and activities to determine exactly what 20% of your workload is bringing in 80% of your profits.

    It may surprise you to realize that most of your time is spent on things that do not bring your business a profit. This is when it is important to look into outsourcing.

    If you don’t have to do it or don’t want to do it, but it needs to be done, definitely spend the money on someone who wants to complete your unwanted tasks efficiently and effectively. Then spend the time you saved doing more of what brings in your profits.

    Spend money on what EARNS you money

    So you’ve looked at your spending, and you know where your money is going. But now it is time to cut some wasteful spending, or “fluff” as I like to call it. As much as we’d like to ignore it, most of us have fluff in both our business and personal budgets.

    In order to cut the fluff in our budgets, it is important to know how consumers are redefining value. During a recession, continuing market research on a routine basis will help you do just that. You will need to eliminate the fluff to concentrate your efforts on a crucial aspect of earning – MARKETING!

    Here’s the rational for the importance of marketing: In general, people tend to become very home-focused during a recession. They spend more time at home, in the company of their family and friends. This affects advertising, so you may want to adapt this information for upcoming campaigns. There is a shift from quirky humor, fear appeals, adventure and extreme sports to more home/family/friends orientation.

    Harvard Business School Professor John Quelch says this about how to market your business during a recession:

    “This is not the time to cut advertising. It is well-documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain consumers need the reassurance of known brands, and more consumers at home watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut marketing spending, try to maintain the frequency of advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact”

    Flexibility

    During a recession, your business will need flexibility in spending money.

    It is better to rent, even if it costs a bit more, because this gives you the flexibility to cut back without any large financial damage to your business. It is better to have the cash available for your business than it is to have equipment and property that you can’t shed if you need to.

    The reality is that sales may go down a bit during a recession. This does not mean that sales will stop – not even close! But ask yourself the question: Can your business survive a 10% sales drop? If not, you are playing too close to the edge, even in a good market. So develop a detailed plan that has a 10% cushion built in. Also, have a plan for what fluff to cut if you need to.

    This type of pro-active planning will benefit your business once the recession ends so you should have growth plans prepared as well. This is a fun way to look beyond the current market.

    Successful companies do NOT abandon marketing strategies during a recession – they simply adapt them. Be flexible - change your marketing strategies but don’t stop them. There are many alternatives or adaptations to make to your current marketing activities.

    I hope that you’ve found these tips for maximizing your business efforts during a recession useful. If you have any questions or concerns, I urge you to Ask Coach Kate! by emailing kate@askcoachkate.com

     

    Kate Powers is co-founder of Wild Women Entrepreneurs and CEO of Ask Coach Kate! She helps women achieve personal fulfillment and business success through discovery, goal setting and accountability. To learn more visit http://www.askcoachkate.com or to Ask Coach Kate! email her at Kate@AskCoachKate.com

    What inspires you?

    Today is the Boston Marathon and all weekend the city has been
    flooded with thousands of runners and their families.
    I can feel the energy, excitement and emotions as they wait out the
    couple days before the “big run” today.

    Right now as I am writing this runners are boarding busses to
    Hopkington with their running clubs.

    So how is this relevent to you.

    Well, running a marathon is like running a business. It take a
    thougth for the concept to be born for both a business and running a
    marathon. Both take months, sometimes years of planning. Both take
    a willingness to make changes in your life. Both take a willingness
    to grow personally. Both take a commitment to the goal and
    perseverence to continue when it is difficult.

    Many people decide to run a marathon because they were inspired by a
    person or event. I ran a marathon in 1997 in memory of my
    grandmother who was horribly crippled by osteoporosis for over 50
    years. I figured if she could struggle so hard just to walk, I would
    run for her. That was over 10 years ago and I still remember it
    vividly.

    So what has inspired you to:
    - start your business?
    - make a life change?
    - do something different?

    Email me at Kate-at-askcoachkate.com and let me hear YOUR story!